Kentucky Fried Chicken: Tackling the Trans Fat Problem


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Please note:

This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.

Case Details:

Price:
Case Code : BENV012 For delivery in electronic format: Rs. 200;
For delivery through courier (within India): Rs. 200 + Rs. 25 for Shipping & Handling Charges

Themes

Business Environment, Consumer Activism
Case Length : 12 Pages
Period : 2006-2007
Pub Date : 2007
Teaching Note : Not Available
Organization : KFC Corporation
Industry : FMCG
Countries : USA

Abstract:

The case study looks at the steps undertaken by KFC Corporation, a leading US-based fast food restaurant chain, while dealing with the problem of trans fats in its food items.

Trans fats are produced during the hardening of oil, which help increase the shelf-life of baked products and enable cooking oils to have a longer fry-life.

However, trans fats have been linked to serious health diseases like coronary heart disease, type 2 diabetes, and obesity. The case also looks at the challenges faced by the company to find a suitable alternative cooking oil that did not contain trans fats.

This case study further deals with the increased pressure faced by food service establishments and restaurants from consumer advocacy groups and public health authorities to disclose the amount of trans fats in their food products and switch over to alternative ingredients.

Issues:

» Understand the issues and constraints faced by fast food companies, restaurants, and food establishments in dealing with the trans fats problem

» Role of government regulation and company self-regulation in tackling the trans fat problem

Contents:

  Page No.
Introduction 1
Background Note 2
The Campaign Against Trans Fats 3
KFC's Search for a Suitable Alternative 5
Would A Ban on Trans Fats Help? 6
Exhibits 8

Keywords:

Kentucky Fried Chicken, Yum Brands, McDonald's, Obesity, Consumer Advocacy Groups, government regulation, Burger King, Wendy's, Trans Fat Task Force, coronary heart disease, Obesity, Diabetes, Diet and nutrition, class action lawsuit, zero grams trans fats, Board of Health, American Heart Association, U.S. Food and Drug Administration, Kraft Foods, Oreo Cookies

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